Create A Value Ladder in 5 Easy Steps
Take 10: The Ladder of Evidence by Teresa Torres from ProductTalk.org. The Ladder of Evidence will help you get more value out of your customer ...
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Keeping Your New Audience Engaged & Make Sales:
Visual depiction of the Ladder of Evidence. A detailed description is included in the copy
Here's an example of a value ladder I used in a past business venture:
Photo credit: Campaign Creators
In that sense the immediate price is higher lower down the ladder, but long term your client will spend more on your service as a whole. value ladder
Once new clients are identified and have opted in for the trial period, I can move them into a new funnel for a services higher up the value ladder.
So what questions do you have about value ladders? If you were sitting in my presentation at WordCamp, what else would you like me to cover?
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The steps have changed a bit over time (and more so in the digital marketing age), but they all boil down to a 150-year-old process known as AIDA.
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... how does that make me feel?” As you did in step 3, keep asking the question until you see a deeper emotional space that you can play in and own.
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... allows you to keep all your communications with leads and customers neatly organized so that you can easily optimize them on a regular basis.
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