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How to explore a SERP feature strategy with STAT Stock Trading

How to explore a SERP feature strategy with STAT Stock Trading

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How to explore a SERP feature strategy with STAT

... and select SoV: Total from the dropdown, which will show us the total share of voice generated by each feature appearing on our SERPs.

(We'll think of recipes and AMP recipes as one, and make a mental note to look into an overall AMP strategy at some point.)

And while we've only made a smidgen of improvement with recipes, it's still better than the none we had before.

As it happens, out of all the SERP features that we own, places are giving us the most visibility as well.

... powerful driver of content strategy. In this week's Whiteboard Friday, we warmly welcome Dana DiTomaso as she describes her preferred tools and methods ...

We're already doing really well. But instead we can look at answers and people also ask, which for this particular client they're not doing that well.

Over time

How to explore a SERP feature strategy with STAT

... and our date-range to whenever we're curious about, and see how the number of keywords with features that we own has been trending during that period.

Spot inspiration on the SERPs

Every Google SERP Feature Explained

AMP (recipes)

Carousel results in STAT SERP Features dashboard

So put that stuff into STAT, give it a little while, let it collect some data, and then you get into the good stuff, which is the SERP features.

Google SERP archive

Over time

4 SERP Features Your Business Should Take Advantage Of

... one to four Q&A combos, most are “infinite” now and can easily multiply into the hundreds — giving you a seemingly endless supply of SERPs to track.

AMP (organic). Standard organic results can also be AMP results. This one

If, for instance, we're interested in featured snippets and local packs, we'd look to the SERP Features dashboard in STAT to see if any of our new keywords ...

SERP Features in 2019: The Complete Guide

But one of the things that's really nice is you can do this thing called data views. In data views, you can group together parts of keywords.

Carousel results across 15 markets

... to focus your content strategy? According to a hypothesis by the good folks at Distilled, the answer may lie in perfectly satisfying searcher intent.

Using STAT for Content Strategy – Whiteboard Friday

People Also Ask Study Banner

How to rank for 'position 0' in 3 simple steps: A featured snippets primer

Google CPC, Google universal

SearchLove London 2018 - Rob Bucci - How Distance and Intent Shape a Local Pack. 16,591 views. Share

…or even this…

Affordable, Stat-Based Retail Strategy For Your Agency's Clients

And here are the top10 pages by the amount of featured snippets they rank for:

Chocolate Cake PAA

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search keyword segmentation

Since we're card-carrying data nerds, we opted for this route — we pulled the raw HTML SERPs through the STAT API and had ourselves a parsing party.

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Today we'll be covering Part 1: SEO Strategy with the man who wrote the original guide on SEO, our friend Rand. Settle in, and stay tuned next Friday for ...

The "Search for" term becomes the search query of a new SERP

Get your mittens on more SERPs

Ahrefs site explorer

SERP FEATURES ...

Keywords tracked in each market; this will allow for market-level research.

Average PAA Intents per Keyword Category

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Keep tabs on non-ranking keywords. As part of our keywords table upgrade, we've also added in the ability to segment your keywords by those pesky ...

SearchLove London 2018 - Rob Bucci - How Distance and Intent Shape a Local Pack

What's nice about STAT is you can say "I want to see results for the last 7 days, 30 days, or 60 days." Once you get a year of data in there, ...

Answers (list) - mobile

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@STATrob; 10. COMPARING ZIP CODE AND MARKET-LEVEL SERP FEATURES ...

schema wordpress plugin

... Losing organic traffic to new Google SERP features on Google-owned real estate

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AMP (news)

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Rank change in existing carousels

SEMrush Chat Recap Q5

At the giant ads and marketing platform focused event, they not only spoke about privacy and the way forward for Google but announced 10 huge new features ...

Or, for those of you feeling DIY-y, you can pull all the raw HTML SERPs and parse them yourself — sans pogo stick, sans hack. Since we're card-carrying data ...

... market PERCENT OF SERPS WITH FEATURED SNIPPETS; 14.

I highly recommend downloading Yes Marketing's complete survey which is chock-full of great data, but today, let's look at just three valuable stats from it ...

For your clients, the last two words of that event description are key. When there's a local wish to build community, retail businesses can lend the space ...

People Also Ask Relevant Questions Per Intent Niches

The first is the SERP features. These are color coded, where blue means that you own that SERP feature, and the grey ones mean you don't own it, ...

Answers (list) - desktop

Even when we're not searching specifically for a service provider near us or for a product at the local Macy's, search engines will still share relevant, ...

The Case For Pin-point Local Tracking

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Video Thumbnail

... feature, which tells us that with the keywords we're targeting, people usually have additional questions or just want answers that are short and sweet.

What is a featured snippet position 0

How to Gain Google Local Pack SERP Features

@STATrob; 17.

Stock Trading Investment Videos · The One-Hour Guide to SEO: Link Building Whiteboard Friday Posted by randfish The

What Your Google Tag Manager Container Should Contain – Whiteboard Friday

This is actually from a real set for one of our clients. For them, what they're seeing are big increases in places version 3, which is the three pack of ...

People Also Ask Relevant Questions Per Intent Type

And to your right, you'll see a nice table with a breakdown of the features you own as well as the features that exist for your tracked keywords that you ...

All the keywords with video SERPs in STAT

Basic cleanliness is the starting point

People Also Ask Relevant First Questions

That matters because Google Chrome displays a warning to users when they visit a website that lacks HTTPS security features.

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As STAT indicates, people want to quickly determine how much an item is going to cost – and likely search for the most affordable option.

4 Key Lessons Content Marketers Can Take From Data Journalists

MARKET-LEVEL SERPS ...

Ahrefs Organic Keywords SERP

Ahrefs and Moz pricing pages

... SEMrush sensor Google local pack tracking tool

Now with SERP features, they generally steal clicks away from the SERP results. So by looking at this graph, you can see if a certain feature type is ...

A rank tracking tool should show you desktop and mobile rankings as well as the different SERP features like featured snippets etc.

Here's a peek at what that looks like in STAT:

Ranking in a featured snippet

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